Know Your Audience
Find out who is reaching your audience and study them. Take a look at popular media � television, magazines, other websites. Find out what people in your target audience are reading and then be able to answer two questions:
1. How are they reaching my audience? What felt needs are they addressing? What are they providing? (Sense of community? Current issues? Relevant information? Empowerment?)
2. How can I address the same topics in a way that will lead people to a deeper experience with God? Ex. Oprah Winfrey, ivillage.com, Chatelaine
Finding Content
Content is the staple of your site and will take a large portion of your time to accumulate. Great content can be used more than once, but you have to find it first. Always be on the look out for sources. You can never have too much content.
Places to look for content:

• Adapt existing content
• Locate free content sources online
• Share content with like-minded sites
• Write it yourself
• Convince colleagues, experts, friends to write for you
• Use or adapt information brochures and press releases
• Don’t overlook hook articles that grab your audiences’ attention