8 Ways to Write Tag Lines That Work

These 8 tips will help you write tag lines that work. Effective use of compelling text is key to the success of a mentoring program.

  1. Start the conversation. Use a few short words to start a meaningful conversation with a person and compel them to action. TIP: Take a look at headings on magazines and watch how they try to get your attention.
  2. Keep it short. Simplicity is powerful when writing conversation starters. Strong solution oriented text will draw responses. TIP: “Feeling alone? We care” or “Do more than just cope” encourage people to respond.
  3. Stay on topic. Use next steps that relate to your ministry and your mentoring goal such as developing specific questions from a conference or sermon.
  4. Focus on the individual. Keep it personal and address the individual by using text in such a way that someone may think it is directly for him or her.
  5. Beware of using a “passive voice”. “Passive voice” means wording text in a way that makes it sound like it occurred in the past. For example, “How were you impacted by reading this?” is passive while “How did the passage impact you?” is active.
  6. Use singular personal pronouns. Singular personal pronouns force a person to answer more personally rather than at a general level. For example, instead of “Share what can be done to increase the thankfulness in our hearts” (plural and passive) try “What can you do to be more thankful?” (singular).
  7. Avoid one-word responses. Write text that encourages the person to respond with an answer from the heart.  A question like “Do you feel anxious?” would result in a yes or no response. “What makes you feel anxious?” generates a much deeper response.
  8. Encourage talk about spiritual issues. As you connect with people’s current reality and heart felt needs, you then can transition to spiritual conversation where you can share Christ and also help that person take the next step in their spiritual journey.

Example Tag Lines

  • Are you searching for purpose in life?  Talk to us.
  • Are you hiding behind secrets?  Talk to us.
  • Is your world coming to an end?  Talk to us.
  • Do you regret having an abortion? Need someone to talk to?
  • Do you believe in life after death?  Questions?  Ask us.
  • Thinking of Divorce? Talk to someone who will listen.
  • Is anger defining your relationships?  Talk to us.
  • Facing an unwanted divorce or separation?
  • Do you feel hopeless? Talk to us.
  • Feeling lonely and unloved?  We’re here.