by Idea Lab

There are many tactics that web designers and internet marketers use to get the attention of search engine spiders. The following list details how each of the top search engines respond to different web design tactics:

How do search engines respond to various internet marketing/web design tactics?

1. Index the title element?
Google: Yes
Yahoo: Yes
MSN: Yes

2. Index the keywords meta tag?
Google: No
Yahoo: Yes
MSN: Unknown

3. Index the description meta tag?
Google: No
Yahoo: Yes
MSN: Unknown

4. Index text attributes on links?
Google: No
Yahoo: No
MSN: No

5. Index alt attributes on unlinked graphics?
Google: No
Yahoo: Unknown
MSN: Unknown

6. Index alt attributes on linked graphics?
Google: Yes
Yahoo: Yes
MSN: Yes

7. Index comments?
Google: No
Yahoo: Unknown
MSN: Unknown

8. Index content within an iframe?
Google: No
Yahoo: Unknown
MSN: Unknown

9. Treat underscores as spaces?
Google: No
Yahoo: Unknown
MSN: Unknown

10. Treat hyphens as spaces?
Google: Yes
Yahoo: Unknown
MSN: Unknown

11. Treat forward slashes as spaces?
Google: Yes
Yahoo: Unknown
MSN: Unknown

12. Index the miscellaneous meta tags?
Google: No
Yahoo: Unknown
MSN: Unknown

13. Index web pages with equal signs (=) in the URL?
Google: No
Yahoo: Unknown
MSN: Unknown

14. Index web pages with spaces in the URL?
Google: No
Yahoo: Unknown
MSN: Unknown

15. Penalize pages named links.shtml?
Google: Unknown
Yahoo: Unknown
MSN: Unknown

16. Give weight to forum message body links to help PageRank and SERPS?
Google: Unknown
Yahoo: Unknown
MSN: Unknown

Source: Reverse Engineering

Keep this checklist in mind to create a website or an internet marketing plan that is more search engine friendly.

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