When creating a pay-per-click campaign with landing pages, following a few steps can ensure success. The following is provided as a checklist, to ensure all is being covered for a successful campaign.

Determine what goal is to be accomplished (email subscription, give away, etc)

Determine what keywords would be the best to build around

Create landing page(s)

Create a Pay Per Click campaign

Pay Per Click Tutorial
Pay Per Click Search Engines
Increasing Website Conversions with PPC
Landing the Desired Action

Monitor campaign for trends, edit as needed: see Women Today Magazine PPC case study

Pray for success!