A common technique for improving a web page’s search engine ranking for a particular search phrase is to add more targeted keywords to the page. Achieving optimal keyword density refers to the right amount of keywords on a page without over-saturation.

Keyword density is the percentage of keywords found within the total number of html text words on a page. Each page should contain between two and five targeted keywords with a 2% density rate per keyword. Search engines vary in their opinions about the proper density of keywords within a page, ranging from 2% to 10% density per keyword. Having the strictest standard, Google recommends an ideal keyword density of 2%.

It is also essential that the content on a webpage is relevant to the keywords that the site is targeting. Each page should contain a minimum of 250 html words with a 2% keyword density. If there is a keyword density greater than 5% some search engines may consider it spamming and the readers may notice an unnatural flow of content. Writing at least 250 words allows for enough content to naturally include the recommended density of keywords.

The meta data keywords used should always exist within the content of the page. If the content on the page changes, the meta data keywords and the keywords within the article needs to change too.

Tools for Analyzing Keyword Density

Submit Express Analyzer
KeywordDensity.com

More Articles on Keyword Density:

• How Keyword Density, Frequency, Prominence and Proximity Affects Search Engine Rankings
• Keyword Density improves Search Engine Rankings
• Writing Copy: Keyword Density
• Report: The Differences in Google & Yahoo for Keyword Density Analysis
• Keyword Density and Placement
• How To Write a Keyword-rich Homepage

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