Marketing
Our goal is to use online marketing strategies to grow and increase the effectiveness of TruthMedia’s online communities of evangelism and discipleship. Our marketing team manages online marketing campaigns for TruthMedia’s sites, ranging from small ministry websites, blogs to large multi-language online e-zines. We work together with our Content Development, Interactive, Programming and Design teams to create effective ministry sites.
Basics
Internet Marketing Basics
Articles to help with the basics of choosing a domain name, branding your site and more.
Picking a Great Domain Name
Take the time to consider the decision to purchase a domain name.
Landing Page Case Study
Landing page case study was conducted during a campaign on womentodaymagazine.com in 2004.
Advanced
Proper Meta Data
The goal of writing meta data is to enable search engines to accurately index a web page.
Understanding Search Engine Optimization
Everything you ever wanted to know about making your website effective and appealing to search engines.
Pay-Per-Click and Landing Page Campaigns
Pay Per Click (ppc) is as an effective way to achieve high rankings in the search results of major search engines.