No one would debate the need for evangelism, but you could fill a library with the differing views on how to go about doing it. When it comes to writing, evangelism can sound scary. Writing for Christians comes more naturally. They think the way we do, they use the same words. We know there is a need for evangelistic articles, but it’s easy to think that someone else should write them. Preferably, someone with a theology degree should write them. Fortunately, evangelistic writing is easier than we think.
As I was thinking about evangelism the other day I realized I had given myself a new definition. I now define evangelism this way:
“Evangelism is a conversation, taking place within a relationship, that intentionally and specifically explains the need for salvation and the means to attain it.”
In short, it’s four steps: conversation, relationship, truth, action. And when I think of it this way, it’s a whole lot easier to write. Instead of sitting down to write a persuasive treatise on the need for God, write a conversation about why God matters to you. Think of starting a relationship with your reader. What would you tell them if you were sitting down over coffee?
It’s really easy to talk about God when I am telling a story of an event in my life where God really showed up. These stories are an excellent opportunity for evangelism. The events that rock us are usually common – job loss, health issues, broken hearts. Talking about these topics quickly turns into a conversation and when you are willing to get personal, you can quickly develop a rapport, a relationship, with your reader. Within this context it is very easy to share the Truth of the Gospel and before you know it, you’re writing evangelistically.
For many years now three quarters of the content I receive is for Christians. I would love to see some more content that speaks directly to people who don’t know God and desperately need Him.
Romans 10:14 asks us, “How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them?”
I look forward to sharing your stories with a world that so desperately needs to hear. You can start the conversation that changes everything.
Claire Colvin
Sr. Ed., TruthMedia