In the Spotlight: Feb 2010


From time to time we like to highlight an article that has recently been published on our sites.  It’s a great way to convey to our authors examples of the type of content that have impact on our readers.

Take a read below and see how the article we are highlighting was carefully crafted to be something to take note of!


It’s often easy to write about subjects we’re passionate about or have a lot of experience with. But it can be a lot tougher to write about things we have no interest in, and still make our writing compelling to our readers!

Super Bowl XLIV is now recorded in the sports history books, but last week our senior editor Claire was tasked with writing a post about this event. She is not a football fan. Yet she was able to write engaging content by thinking how this major event, a football game, could translate into deeper topics. Which deeper concerns of the human heart are evident in such an epic competition? Concepts like destiny, anxiety, and overcoming adversity might come to mind. The trick is in the transition: Think about how you can take people from ordinary (yet still captivating) events into the realm of the extraordinary.

For an example of how you can do this yourself, see Claire’s article “Super Bowl XLIV: Dare to DreamDon’t be content merely telling a story; take people on an adventure from that story into how it is meaningful for their own personal stories.

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13 Responses to “In the Spotlight: Feb 2010”

How could we utilize this to this personal life?

Katherine says:

652బుడుగు గారు,నాకు తెలిసి పాత àತెలుగుపు °¸à±à°¤à°•à°¾à°ÂÂà°®ð±à°®à±‡ షాపులు హైదరాబాదులో ఏమీ లేవండీ. నల్లకుంట శంకర మఠం ఎదురుగా ఎప్పుడైనా వీకెండ్స్ (మన అదృష్టం కుళ్ళితే)ఫుట్ పాత్ మీద దొరకొచ్చు!విజయవాడ లెనిన్ సెంటర్లో దొరికినన్ని పాత తెలుగు పుస్తకాలు ఇంకెక్కడా దొరకవు మీకు! you name it..you will get it! అక్కడి..వంశీ బుక్ స్టోర్స్ (దీని పాత పేరు వంశీ ప్రాచీనాంధ్ర గ్రంథ మాల)యజమాని జగన్మోహన రావు గారు మంచి సాహిత్యాభిరుచి ఉన్న వ్యక్తి! ఏ పుస్తకం అడిగినా దాని చరిత్ర అంతా చెప్పగలరు. ఎప్పుడైనా విజయవాడ ప్రయాణం పెట్టుకోవాలి మీరు.

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roro80 dduck — If you’re not comfortable with the subject of sex or the issues surrounding it, by all means stop reading the posts on that subject. In my opinion, the ability of people to conduct their sex and family lives as they want to is absolutely fundamental to freedom and equality in this country. If you disagree, that’s fine, but your personal discomfort with sex doesn’t mean it’s not a valid topic of discussion for others. Nobody’s forcing you to read it.

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http://www./ says:

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I’d venture that this article has saved me more time than any other.

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