Using key words and searches to initiate articles
Our Marketing Advisors tell us that these are the top 15 key word and search queries from the last 48 hours from the largest Metacrawlers on the web.
What if we used this information to write articles on what people are searching for now rather than writing what’s on our minds?
How would you initiate articles using this information? Let’s share ideas….
Top 15 Searches
1 3338 jokes
2 2932 myspace
3 2902 google
4 2873 cars
5 2783 world cup
6 2462 top 100 baby names
7 2389 paris hilton
8 2325 funny ads
9 2323 ebay
10 2151 yahoo
11 2103 myspace.com
12 2083 games cheat
13 2055 play games
14 1972 summer dresses
15 1857 game cheats for ps
Top 15 Key words
1 211671 google
2 164166 myspace
3 151888 ebay
4 148176 yahoo
5 138522 lyrics
6 118470 myspace.com
7 108291 paris hilton
8 105283 girls
9 101183 golf training aid
10 95530 mapquest
11 90649 yahoo.com
12 82887 games
13 81273 jenna jameson
14 79895 carmen electra
15 78684 panic at the disco
June 30th, 2006 at 12:36 am
As I was looking through the list the groupings that stood out to me were:
Specific sites – google, yahoo, myspace, ebay
video game cheats
celebrities
baby names
terms related to “adult content”
Of these 5 the one that fits our sites is baby names. We have one article on this topic. Maybe it’s time to update it?
Claire
Senior Editor
June 30th, 2006 at 12:39 am
I agree Claire. Good breakdown.
Can you send us the link to the baby names article? I’d like to take a look at it. Maybe we should up the jokes and actually use the word “Jokes.”
According to these stats, we obviously need to interview Paris Hilton. haha.
Laurie
Site Editor/Writer
June 30th, 2006 at 12:45 am
here were some search words that stood out to me as individual words…
“Southwest airlines” stood out to me with a lot of traffic….…there is a fantastic story on them…I believe a book written as well about how they operate their company with integrity and a certain business model….…and how they’ve experienced huge growth because of that. It could work for business/work section on mto/wtm
http://www.flug-revue.rotor.com/FRHeft/FRH9907/FR9907g.htm
http://money.cnn.com/magazines/fortune/mostadmired/snapshots/1253.html
http://www.amazon.com/gp/product/0071396837/ref=pd_bxgy_text_b/002-4674398-0172055?ie=UTF8 (this about the book written on southwest airlines…). How building on the strength of relationships built the business (could have hot spot…”Discover the most important relationship!” or something like that…)
Babynames would work….something like “Baby names with meaning” – and tie to the concept of “The meaning of your life” or something like that.
Also “American Idol”…and we even have “Canadian Idol” now….wonder if we could develop content around that….sort of an analysis of the show and the thought that really at the heart it’s a search for fame and wealth or “meaning/worth”…”security & significance”….why are we so hooked on it as a culture…because we want to see someone succeed…or????? With a close that explains how a relationship with God is the only source of deep and lasting satisfaction….
Jokes – I think we need to figure out how to highlight Phil Callaways stuff. We should have enough articles now to build an index just with his stuff…?
My thoughts J for free. There are more high traffic words that could also be used in concepts like I’ve outlined….
Bernice
Operations Manager
June 30th, 2006 at 6:52 am
I was thinking - my teenage son uses the “game cheats” a lot. I’ve had some discussion with him about the concept of playing a game that encourages “cheating”. It’s an interesting dialogue. Wonder if we could write an article to parents about working with their children when it comes to internet games and nintendo….making good choices, etc…
June 30th, 2006 at 7:19 am
Good thought, Bernice. Any authors out there who would be interested in creating an article to parents about working with their children in making good choices in their internet gaming?
Let’s hear from you!
July 12th, 2006 at 8:33 pm
Claire,
I wonder if there’s anything you could to do bring more traffic to your 7 summer treats article — since one of the points refers to enjoying sun dresses.
http://www.womentodaymagazine.com/selfesteem/summer.html